Organizational culture is inherent to the proper functioning of a company. It enhances employee productivity and increases performance levels. In a world where competition intensifies among organizations, it is now more crucial than ever to define it well to attract new recruits.
Why should we be interested in an organizational company culture?
Today, an organization's company culture is a major point of differentiation and competitiveness among companies. It represents how your organization is perceived by your employees, customers, and collaborators. Future recruits now attach much more importance to it than in the past, making it a crucial factor in their job search. Company culture, therefore, plays a determining role, acting as a guarantee of employee fulfillment.
Companies rarely define their culture explicitly. It is inspired by beliefs and ways of thinking, and notably outlines the types of behavior accepted or not within the company. It defines the fundamental values and principles that guide the organizational behavior. When well-defined, it is essential for productivity, the company's reputation, and employee well-being.
Organizational culture: Shared values above all
An organizational company culture can be defined as a set of shared values. This encompasses both traditions related to its history, dress codes, ways of expression, and work methods. It is everything that makes your company unique in the eyes of your clients and employees.
These values can be diverse: ethical sense, respect, empathy, integrity, rigor, transparency, environmental responsibility, tolerance, etc. It is these shared values that are reflected in daily work and entice new recruits who identify with them to join your company.
Organizational culture makes each company unique
Several companies can offer the same service, follow the same growth strategy, and adopt the same management techniques. However, their organizational cultures can be different, and this can tip the balance for your future collaborators: clients and recruits. A recognized company culture contributes to the company's reputation.
It reflects the past, present, and future of the company
An effective organizational culture endures over time and is based on the company's history. Each company has a unique past or idea, customs, and personalities that have led to its success. The organization's culture should reflect this past and promote its leadership. It is important to draw on the company's history to embed it in the present and the future.
With a clear vision and objectives defined through this culture, the company has a direction to maintain. This vision should be as explicit as possible and, above all, shared, explained, and justified with all employees. It is subject to change and can evolve over time but should remain consistent with the common and historical vision of the company.
Organizational company culture as a mark of cohesion
This shared foundation of values is an undeniable asset for team cohesion within your company. These ideals conveyed by leaders inspire employees and clients, creating a real identity. Company culture helps create cohesion by uniting staff around the brand image, values, and reputation of the organization. It also serves as a source of motivation for teams and helps minimize internal conflicts through shared values.
How to instill a strong company culture?
Several principles must be respected to define and make organizational culture effective. When well-thought-out, it becomes an invaluable asset in the smooth functioning, growth, and productivity of a company. If you feel that your company culture no longer aligns with the challenges of the present world, you can also undergo a change in organizational culture.
Establish common rules and a healthy workspace
A healthy and pleasant workspace is crucial for the well-being of your teams at work. It is important to respect the personalities of your employees, and it is not about harmonizing all human interactions or communal spaces. However, coordination of activities within the organization is essential. By determining certain common behaviors, it helps streamline relationships between employees.
Welcome new ideas
It is essential to listen to your employees for the proper development of your company's organizational culture. While it is important to define a common and unchanging base, it is also important to invest in . This allows you to bring novelties to your company's daily life and instill a dynamic character in your organization.
Showcase your culture during recruitment
Organizational culture plays a decisive role in recruiting new talents. It is essential for HR managers to convey it during the recruitment process.
Candidates quickly form an impression of the company and know if they are making the right choice. A new recruit who understands and adheres to the company's culture will be ready to assimilate it and defend its values. This is a guarantee of successful integration and the desire to promote shared values from their arrival.
Uphold commitments at all levels
It is essential that an organization's company culture is conveyed, respected, and implemented, regardless of the position held within the company, from leaders to the newest recruit.
If employees believe that this shared vision is respected and embraced by the entire company, their involvement will be even greater. They will feel that they are part of a company that genuinely adheres to the values it seeks to promote.
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